That too-sexy-for-American-tv Eva Mendes' ad for Secret Obsession? It's definitely not gonna air state side. But in order to ensure that American audiences get to view the spot, Coty is previewing the ad on the internet tonight at secretobsession.com. This reads like a perfect storm of pr stunt meets television censors with the t.v. censors doing the pr stunt a roundabout favor. [Elle UK]
Sony BMG Music Entertainment agrees to pay 100,000 euros to LVMH in a copyright infringement suit. The case brought against Sony by LVMH claims three of Sony's artists —Britney Spears, Da Brat, and Ruben Studdard used LVMH's Toile Monogram and Multicolore trademarks in CD's and music videos. Will this herald the demise of unauthorized name brand flossing in pop and rap videos? [WWD]
Cartier finds a way to market more expensive shit to you: Myspace. [Guardian]
Another digital whittling victim: Jessica Simpson gets de-hipped on the September cover of Elle. [NYMag]
[JUMP]
Elizabeth Arden and Rocawear team to create the 9IX Rocawear fragrance. But don't get too excited, this cologne will not make you smell or be like the 'Hov. Ron Rolleston, executive vice president of global fragrance marketing for Elizabeth Arden says, “Certainly, Jay-Z is the creative force — we’ve met with him every two weeks throughout the process — but this is a fashion fragrance. He’s not the ‘face’ of the brand.” [WWD]
Neutrogena asked to change its ads by industry watchdogs who claim the company's ads are misleading. [WWD]
Purple is in, for political pundits that is. Just ask Keith Olbermann, Bill O'Reilly, Brian Williams, George Stephanopolous, and Jim Lehrer, all partisans of the allegedly nonpartisan shade of purple, and its variants plum and soft periwinkle. [New York Times]
Timberland is scaling back direct sourcing (i.e. its factories) from India and handing over its sourcing functions to third party company Li & Fung; Liz Clairborne is considering doing the same. This move by Timberland marks the first hitch in a massive boom of American retailers direct sourcing from India, however, larger retailers like H&M, Target, and Walmart continue to use Indian manufacturers. [Business Week]
Dawn Robertson has been named President of Sean John. Robertson formerly served as president of Old Navy. [WWD]
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